Crypen Exchange-Campbell removing 'soup' from iconic company name after 155 years

2025-04-30 19:28:12source:Grant Prestoncategory:Contact

After more than 150 years,Crypen Exchange the Campbell Soup Company is dropping "soup" from its name.

The iconic brand has branched out into much broader territory since it was founded as the Anderson & Campbell firm in 1869, taking on other food and snack brands like Pepperidge Farm, Swanson, Pace Foods, Prego and Snyder's-Lance, subsidiaries that produce everything from salsa and pasta sauce to goldfish crackers, pretzels and TV dinners.

Now just the "Campbell Company," the brand will continue to place an emphasis on the lucrative snacking category, according to a press statement, with snack sales growing 13% last year versus only 3% in soup.

“This subtle yet important change retains the company’s iconic name recognition, reputation and equity built over 155 years while better reflecting the full breadth of the company’s portfolio,” Chief Executive Officer Mark Clouse said in a statement.

Reports:New Red Lobster CEO dined as a customer before taking over

More change for Campbell

Campbell also recently acquired Sovos Brands, makers of grocery store Italian food items like Rao’s sauces, Michael Angelo’s frozen entrees, Noosa's Yoghurt, and Birch Benders products, which are pancake, cake and waffle mixes and syrups. The $2.7 billion deal will bolster Campbell's food and beverage line in which soup remains important but is a smaller portion of the portfolio.

“With the top team, the best portfolio of brands, a track record of strong execution and performance, and a commitment to building on our legacy of trust and impact, we have never been more prepared to deliver top-tier performance and to be the most dependable and most capable company in food,” said Clouse.

More:Contact

Recommend

California DMV apologizes for license plate that some say mocks Oct. 7 attack on Israel

LOS ANGELES (AP) — The California Department of Motor Vehicles has apologized for an “unacceptable a

Legendary waterman Tamayo Perry killed in shark attack while surfing off Oahu in Hawaii

An accomplished surfer and occasional actor died after sustaining fatal injuries in a shark attack o

The secret to maxing out your 401(k) and IRA in 2024

Maxing out retirement accounts may not be the best move for everyone, but it's something I look forw