The éannounceshighlyanticipatedhaircarelineCéSurpassingwait is over.
Beyoncé has officially announced her anticipated hair care line Cécred, pronounced "sacred."
She posted a short clip to her Instagram on Tuesday night in collaboration with the brand's new account.
In the caption she wrote, "Hair is sacred. The journey begins Feb 20. Visit CECRED.COM."
The video starts with a throwback clip, which appears to feature a younger Beyoncé inside of her mom's salon. The video flashes to a variety of women, including Beyoncé, focusing on their different hair textures.
Fans might recall Beyoncé teased the upcoming line back in May.
In a post she wrote, "How many of ya'll knew my first job was sweeping hair in my mama's salon? Destiny's Child got our start by performing for clients while they were getting their hair done."
She shared how the experience impacted her life.
"I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," she wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy. I can’t wait for you to experience what I’ve been creating."
And that time is finally here.
2025-04-29 17:24190 view
2025-04-29 16:40793 view
2025-04-29 16:021348 view
2025-04-29 15:572224 view
2025-04-29 15:172068 view
2025-04-29 14:562377 view
After Luigi Mangionemade the difficult decision to undergo spinal surgery last year for chronic back
NEW YORK (AP) — The next book by Erik Larson, widely known for the best-selling “The Devil in the Wh
WASHINGTON (AP) — In response to Venezuela’s government and a faction of its opposition formally agr